Executive Leaders



Ms Zoe Tan

Chief Operating Officer

“Observe, Engage and Execute” would be Zoe’s key to success in the field of marketing. With creativity, optimism, and zeal; Zoe brings with her rich experience and unique insights to product marketing, brand building and business development.

Zoe graduated from the University of Glamorgan, Wales, United Kingdom with a Bachelor of Arts (Hons.) in Marketing in 1997 She is a member of the Chartered Institute of Marketing (MCIM) since 1996. She started her career in sales and marketing in the field of fast moving consumer goods and pharmaceutical products where she held senior managerial positions in various multinational organizations, specializing in product development and brand building for a diversity of product lines.

An all-rounder with capabilities in multitasking and managing people, Zoe is responsible in enhancing the company’s offerings, managing day-to-day operational tasks and ensuring customers’ satisfaction. She monitors the market trends and oversees advertising as well as sales and marketing activities. Her competencies have elevated the company’s reputation and increased its revenue, making it a well-known property developer in Malaysia. She will spearhead the sales and marketing activities for the “Impression Melaka” project.

She looks forward to leading the entire team and its group of companies to greater heights.

Mr Paul Lam

Chief Financial Officer

Mr. Lam is a fellow member of the Associate of Chartered Certified Accountants, UK (FCCA) and member of the Malaysian Institute of Accountants (MIA).

He has more than 15 years of experience in corporate and financial management with 10 years in external auditing and financial advisory services and 5 years in the real estate sector.

He started his career in the accounting profession with one of the Big Four accounting firms in Malaysia in 2002 and then moved to the UK for 3 years in 2006 where he continued his audit practice with the Big Four accounting firms. Upon his return to Malaysia in 2010, he joined an international accounting firm as a Director.

During his stint with the international accounting firm, he worked with public listed companies and owner managed businesses, offering auditing, accounting, corporate finance and other business advisory services. Prior to joining Yong Tai Berhad group, he was the Group Financial Controller of a leading property developer listed on Bursa Malaysia.

As the CFO, he oversees the Group’s corporate and financial operations.

Ms Tanny Lor

The Vice President – Sales & Sales Admin

Tanny has over 21 years of experience in the Property Development Sector. Her expertise is in project management and sales administration. In 2007, she joined the Company’s construction division as a Sales & Administration Manager and was managing projects under SPNB (Syarikat Perumahan Negara) and various other Developments.

Subsequently, Tanny was promoted to Vice-President of Sales & Sales Administration in 2014 where she oversees the sales and sales administration duties of the Group’s projects. She is responsible from initial start up of a development, ensuring sales revenue are compatible and feasible, perfection of all legal agreements and documentations right up to handing over of the projects.

She is also responsible for providing guidance and ensuring alignment of the Group’s Management and Investment projects.

Mr Siu Woei Ann

The Vice President – Project

Siu graduated from the University of Portsmouth, United Kingdom with a Bachelor of Engineering (Hons) in Civil Engineering. He has more than 17 years of experience in civil engineering, construction, property and retail development as well as project management. He started his career with IJM Corporation Bhd. as a Graduate Engineer, then he joined various multinational and international organizations in Malaysia and Indonesia as a manager and senior manager.

As the Vice President of the Group, he is responsible for the Group’s property development operations.

Ms Katherine Chu

The Vice President – Marketing

Graduated from The University of Western Australia with a Bachelor Degree in Economics, Katherine Chu has over 20 years of experience in automobile, property development, F&B, online portal and events industries regionally in Asia. As the Vice President of Marketing in Yong Tai Berhad, Katherine Chu portfolio includes property developments of Impression City Melaka, Impression U-Thant in KL and also the international renowned Encore Melaka theatre, the 10th Impression Series and 1st one outside China.



No 3, Jalan KSB - Impression 8, Impression City @
Kota Syahbandar, 75200 Melaka, Malaysia
Tel: +606 270 7799
Fax: +606 270 7788

Kuala Lumpur Office

A-7-01, Block A, Oasis Damansara, No 2, Jalan PJU 1A/7A,
Ara Damansara, 47301 Petaling Jaya, Selangor, Malaysia
Tel: +603 7859 8865/8856
Fax: +603 7859 8864

KL Sales Gallery

D-G-05, Block D, Oasis Damansara, No 2, Jalan PJU 1A/7A,
Ara Damansara, 47301 Petaling Jaya, Selangor, Malaysia
Tel: +603 7832 3211

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